Thanks to electronic devices every second of our day is now profitable
The smartphone is typically the first object to be touched upon awakening and the last before sleeping
A large part of the population keeps their cellphone at a maximum distance of one meter from the body
Most of social life and entertainment takes place inside the small screens of electronic devices
Within the operations of 21st century capitalism, almost every possible use of networked tools is designed to be productive and monetizable
All the layers that attach humans physically and emotionally to electronic objects hide huge transaction systems that incessantly extract behavioral data resulting from our digital experience
Offline or online, electronic devices are in constant monitorization, through the applications that inhabit them, geo-location systems and through the way they are interacted with
All the collected data is used by the companies that collect them as raw material in the construction of psychological profiles and in the creation of predictions about the future behaviors of users. The forecasts are evaluated, bought and sold to other companies whose interests coincide with future markets