“Artists today program forms more than they compose them: rather than transfigure a raw element (blank canvas, clay, etc.), they remix available forms and make use of data.”
The digital era allows an easy access to content, making ownership a common activity in our online lifestyle. According to Nicolas Bourriaud, appropriation is the first level of post-production, which presents the artist's goal to challenge the limits between consumption and production by using online content in various configurations.
The art of postproduction is a response to the chaos of the global culture in the information Era, where the artists “cut, post, paste, script” (Paul Soulellis) works produced by others. Therefore, appropriation becomes an artistic method to reuse pre-existing content, placing it in a new setting to give it a new meaning.
This project explores the concept web-to-print by researching and gathering information on Post-Internet cultural production with a focus on appropriation. It addresses the transition from Web 1.0, when users are passive consumers, to Web 2.0, when those users become content producers. It also highlights artistic reactions to this transition, from the initial phase of Net Art and approaches to vernacular web culture, to Surf Clubs, viral culture and memes, as well as Post-Internet Art that, as stated by Paul Soulellis, drives “through vast landscapes of data to collect and transform digital information into analog experience.”
In this Post-Internet atmosphere, all cultural production is an idea or a work in process that can be endlessly continued according to the idea of replicating contents on the web.
The publication Post-Internet consists of a series of issues periodically made available in an online platform, each following a similar structure and including experimental, documental of informative contents. The project seeks to explore automation in cultural and artistic production, through the exploration of digital tools or through the appropriation of content searched online.
Andreia da Silva | Project II | Master in Design Communication | Faculty of Fine-Arts of Lisbon | 2019 - 2020